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Here you can enter the values for a new report:
Report display name  | 
Sets the name of the report displayed in the administration interface.  | 
Report code name  | 
A unique name that can be used to identify the report, for example in the API or URLs. Unless you wish to set a specific code name, you can leave the (automatic) option and the system will generate an appropriate one based on the display name.  | 
Allow public users to see this report  | 
Indicates if the report should be visible by public users if it is published on the website using a reporting web part.  | 
Enable subscription  | 
If enabled, users with the Subscribe permission for the Reporting module will be allowed to subscribe to the report and its components (graphs, tables or values).  | 
Additional resources:
•Developer's Guide -> Modules -> Reporting -> Overview
•Developer's Guide -> Modules -> Reporting -> Creating new reports